Professor Norman AO is an reproductive endocrinologist and infertility specialist with additional qualifications in biochemical pathology. He was the founding director of the Robinson Research Institute at the University of Adelaide and has been Medical Director at two fertility companies in South Australia. He is the past president of ASPIRE, a life member of ESHRE and FSANZ and the first overseas awardee of the Distinguished Researcher Award of the ASRM. He is currently one of the eight editorial editors of the Fertility and Sterility Journal. He is convinced evidence-based medicine informs the best treatment for patients who are concerned about their fertility.