Associate Professor Cecilia Sjoblom has over 23 years of experience in the field of ART. She trained and was awarded her PhD in embryology at Göteborg University, Sweden in collaboration with the University of Adelaide. She later worked in the UK before joining Westmead Fertility Centre and the University of Sydney. With her considerable expertise and knowledge, A/Prof Sjoblom is frequently called on to help improve laboratory / culture conditions, QA/QC and quality management resulting in improved success rates of fertility clinics around the world. In her role as Scientific Director at Westmead Fertility Centre, she directs the Embryology team and heads the Early Embryo Development and Epigenetics research group.